I believe it is different in certain aspects of the other
two media platforms. Within broadcast there are trailers and these trailers are
more to apprise audiences of what the film is going to be about and stuff such
as when the film is going to be relinquished this is all information for the
audiences. Convivial networking has a different purport to this as it is
utilized mainly for interaction with fans. Additionally gregarious networking
is different to print and more particular magazine interviews as this contains
information on maybe the film or Plan B himself and his life. This on the other
hand is kindred to broadcast as they both give out information to the viewers.
However all three are different as they may target different audiences, as
Twitter may mainly fixate on the younger audiences the trailer maybe scarcely
older age group and magazine articles may be for those who are going to work.
Relating this to physocographics as the Twitter audience may be aspirers who
are aspiring to become likePlan B, Trailers would be for the mainstream as
trailers are visually examined by most people as the want to get information
about the trailer. I think reformers are targeted because they are different to
you “mondeo” man.The demographics may not be that different for each of the
groups, as they would all mainly be D. C1. C2 and maybe even the B category
Thursday, 20 March 2014
Tuesday, 18 March 2014
Frozen planet LR
I believe the audience for Frozen Planet are B-D. As the
programmes purpose is to educate, entertain and inform, due to the bbc motto. Because
it is on at prime time, people in the E category will be watching reality tv or
a soap opera. I believe it targets families as it is a very family oriented
documentary, suitable for all ages however the time would suggest that it is
not for children. The physcographics using Young and Rubicam's theory would
target mainstremers and reformers. Mainstreamers as the show are on at a peak
time. This specific category of people tends to follow the typical way and do
not like media products too much out of their comfort zone. Frozen Planet does
educate, inform and entertain its audience. Moving on to uses and
gratifications, Blumler and Katz (1974) I believe this documentary would fit
into both a personal relationships and surveillance category. Personal
relationships because as the show is quite family orientated, it can be used
for social interaction of family life. Also, surveillance because Frozen Planet
represents weather reports from the Antarctic.
ILL manors FB Insta ect
Ill manors Facebook page
1. Ill manors
have 23639 likes on their Facebook page.
2. The top of
the page promotes the DVD and download of the movie as it is now on DVD
This one appeals to the target audience if mainstream youth who are into pop and British music due to the picture being of the Brits awards.
This picture show the target audience are people who are
actors or want to be actors as they are persuading people to join.
This post is for the people who enjoyed ill manors as there
is another film out with the same genre and they are promoting it, maybe for a
small fee.
This post is a picture of a clip from the ill manors movie
which might entice movie watchers that follow the facebook page.
This post promotes the ill manors DVD by allowing people to
choose their own case for it; this is a way to get money off the target
audience which is youth.
The music video is a type of synergy as it promotes the ill manors video as well as the song the music video will promote the film as it has the same name.
The music video is a type of synergy as it promotes the ill manors video as well as the song the music video will promote the film as it has the same name.
Ill manors twitter feed
Ill manors used interaction with the audience and retweets by
celebrities they would do this by the use of hashtags and tweets.
#illmanors #megamondays #qawards #legaldownloads #mustbuy
They use pictures to make the feed
look more eye opening and to make twitter, which is quite word based, into
pictures.
The tag promoted the
film and target audience as the film would relate to the what they are such as
graffiti and these younger audiences would be targeted and this is a way of
targeting them in a way in which is something they do and something that
interests them.
They promoted the film in the cinemas and DVD by again
using retweets of fans and also the cast of the movie so that people could see
the cast of the movie and if they wanted to follow them they could as
well.
Ill manors
instagram
Ill manors has been promoted on plan
personal instagram and is done by pictures of the upcoming movie.
There are no hashtags really due to
this being instagram and not twitter.
The picture with him at the each one
teach ione program is an example of synergy because he is doing something well,
which connotes him as a good person which would make people watch ill manors
The Q plan b also is an example of
synergy because it shows an interview with plan b which allows the audience to
get to know him better.
Tag London
To summarise, I think these hashtags
are a dig at David Cameron’s and the Politicians, furthermore I think it is a
dig at the whole of the Uk’s super powers and powerful people. They are
disagreeing with what David Cameron says. They want change and they want a
different Britain run by different people. I also think they are condoning the
riots earlier in the year saying they were good.
2) The campaign allowed people to get talking about the movie. It also shows that they care about the youth voice and will use a typical
there are links between the ill manors campaign as they are endeavouring to get their messages across. They may be different messages but they are all attempting to send out messages to their viewers. This emanates from the broadcast in where Plan B may have interviews with verbalize shows to magazine articles which is homogeneous to the ill manors campaign as they all promoting the movie and giving you a way of interacting with things to do with ill manors.
I believe this type of a campaign may be more
prosperous that traditional campaigns as it is utilizing Twitter and convivial
networking to promote themselves. In today's modern society technology is a
paramount asset to the way we live and e media is becoming more and more
paramount. So by ill manors utilizing this campaign through twitter and
utilizing hash tags they would be targeting a wide target audience due to the
fact that e media may be more consequential than broadcast and print nowadays.
Withal through Twitter they are able to target a much wider audience as well as
the campaign itself being different and unique.
Tuesday, 11 March 2014
Ill Manors Twitter and facebook feed
In these ill manors feeds, it shows different things like retweets and competitions, they are all used as a way to entice the audience about buying the album and watching the movie, because if plan B shows everyone that he is a people person this means people would like him more. meaning that he will get more sales.
Wednesday, 5 March 2014
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