Iphone 5c
The media language used to present the iphone 5c was langue
suitable for everyone to understand, there is no media jargon or any real phone
jargon, this enables everyone to understand the key concepts of the phone and
how it works.
The genre of the presentation is persuasive and an advert,
also the representation of the advert is a positive representation, as Apple
are trying to sell something.
Apple have also used semiotics to try and sell the iphone 5c
as they have used the myth that apple phones look the best and work the best. This
inclines people that are watching it to believe it which inturn will lead to
more sales.
The audience the iphone 5c is targeted to is people who like
colour, such as the Chinese.
By having an American man and an English man talking in the
advert show the diverse nature of apple and the iphone, this inclines British
people to buy the product as much as Americans and Chinese.
The purpose of the advert was to persuade people to by the
iphone, this is shown in the persuasive language the use throughout the advert.
The mise-en-scene in the advert also helped sell the iphone
as the blank white screen shows that nothing else is import apart from the
phone.