iphone 5c

Iphone 5c

The media language used to present the iphone 5c was langue suitable for everyone to understand, there is no media jargon or any real phone jargon, this enables everyone to understand the key concepts of the phone and how it works.

The genre of the presentation is persuasive and an advert, also the representation of the advert is a positive representation, as Apple are trying to sell something.

Apple have also used semiotics to try and sell the iphone 5c as they have used the myth that apple phones look the best and work the best. This inclines people that are watching it to believe it which inturn will lead to more sales.

The audience the iphone 5c is targeted to is people who like colour, such as the Chinese.

By having an American man and an English man talking in the advert show the diverse nature of apple and the iphone, this inclines British people to buy the product as much as Americans and Chinese.

The purpose of the advert was to persuade people to by the iphone, this is shown in the persuasive language the use throughout the advert.  

The mise-en-scene in the advert also helped sell the iphone as the blank white screen shows that nothing else is import apart from the phone.