Brands.

Nike:-
The Nike brand crosses two of Dyer's groups. Self importance and pride and elite people. As Nike is a sports brand, they include some of the best sports stars in world, such as Ronaldo, Serena Williams and LeBron James and by having people like those wear products like that automatically give us as consumers self pride when we buy those products. Its brand values would be hard work, dedication and determination.


The Nike brand is about working hard and determination.


Elite






Rolex:-
Rolex is in a few of Dyer's groups. Rich lifestyles, Dreams, Successful careers and Elite people. Rolex specialize in high class watches for the upper classes which show that Rolex is about living well and looking good. Rich famous stars where Rolex making it an expensive brand. Its brand values are rich lifestyles because consumers and employees portray that lifestyle. The brand is quite renowned for its passion and love for making watches in the best way possible.


Rolex is about looking good and dressing well


Sophisticated






Ciroc
Ciroc is again a big brand which makes is well known and appealing to different audiences meaning it is in more than one of Dyers' groups for example, it is in rich lifestyles and successful careers and elite people. As Ciroc is large brand it has people who promote the alcohol like Diddy and Rick Ross. Although its is in the category of “rich lifestyle,” Diddy does say “I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC.” This shows that the brand values are wealth and togetherness.


Ciroc is about having a good time whilst looking rich


Celebrity




Volkswagen:-
This is a brand for the working and middle class. The people in the adverts emphasize that. They are usually men with a family which brings me onto Dyer's theory. I think it belongs to the happy families and pride categories. I think pride is a theory this brand takes because the people in the advert are happy with their purchase. I also think that the brand values are contentment and happiness..


Volkswagen is middle class contentment


Happy




Persil:-
Persil is a washing brand that targets mothers and people that do the washing up. The brand values are nature childhood and happy families, I think this because in all the adverts, the kids are playing outside interacting with nature and once the clothes come out of the washing machine its all smiles.
The brand values could be pride in the way you look and no regrets because you can just wash off the stains.


Persil is family friendly and is for mothers with children



Clean