Institution

E4 is a TV channel branched off channel 4 in 2001. The “E” stands for entertainment meaning the focus age group is 15-35 (youth). It broadcast shows like The Big Bang Theory, How I Met Your Mother. It shows a lot of comedies, sit coms, reality TV and drama aimed at youth. They show both US and UK programmes like Made in Chelsea and Misfits. In September 2012 E4 attracted more people in its history. It is watched by 9 million people a month more than BBC3 and Sky 1.

BBC 3 is another TV channel made by the BBC. Again, it is for 15-35 year olds. BBC normally broadcast UK TV, such as Russell Howards Good News and Eastenders repat. The type of genre of BBC3 varies as there is sport, drama, urban drama, comedy and more. This means it attracted most youth in the spectrum for one way or another. BBC thought that they needed another Channel to be a bit more “urban” and that’s where BBC3 came in. It was broadcasted in February 2003.

My target audience is 15- 30 year olds but I expect a majority viewing from 15-21 year olds. It would be broadcasted on a Thursday due to Champions League being on Tuesday and Wednesday. The groups I have targeted are C1, C2, and E. the physcographic group I am going to target are the strugglers, reformers and explorers. This is because the show is new and urban. It is pre-watershed, even though it has moderate violence and drug references and no use. I hope I can get a lot of the top boy and youngers viewers as they are quite alike although this show will be quite sophisticated.

During our focus group, we spoke about our narrative idea, which was a “sophisticated top boy” aimed at 15-21 year old boys and a few girls. The topics would be about money, violence and the opposite sex.

We based our programme on the streets of London town, and the things that happen in youth society in London. The drugs, the clothes, the girls, the fights, the love and the hate.  Although we do not have the names of the characters, we have the personalities they portray. One of them is a street smart sophisticated guy who is not into violence but is about his money the other one is a funny character to show a bit of light heartedness in the pre- watershed show.  Humera asked “how is the smart character “smart”?” This made me realise that out characters need to have an identity that allows the audience to understand who he is and what he stands for.

The location would be set in Ladbroke Grove area just to show a darker representation of London.