Thursday 20 March 2014

Essay

I believe it is different in certain aspects of the other two media platforms. Within broadcast there are trailers and these trailers are more to apprise audiences of what the film is going to be about and stuff such as when the film is going to be relinquished this is all information for the audiences. Convivial networking has a different purport to this as it is utilized mainly for interaction with fans. Additionally gregarious networking is different to print and more particular magazine interviews as this contains information on maybe the film or Plan B himself and his life. This on the other hand is kindred to broadcast as they both give out information to the viewers. However all three are different as they may target different audiences, as Twitter may mainly fixate on the younger audiences the trailer maybe scarcely older age group and magazine articles may be for those who are going to work. Relating this to physocographics as the Twitter audience may be aspirers who are aspiring to become likePlan B, Trailers would be for the mainstream as trailers are visually examined by most people as the want to get information about the trailer. I think reformers are targeted because they are different to you “mondeo” man.The demographics may not be that different for each of the groups, as they would all mainly be D. C1. C2 and maybe even the B category 

Tuesday 18 March 2014

Frozen planet LR

I believe the audience for Frozen Planet are B-D. As the programmes purpose is to educate, entertain and inform, due to the bbc motto. Because it is on at prime time, people in the E category will be watching reality tv or a soap opera. I believe it targets families as it is a very family oriented documentary, suitable for all ages however the time would suggest that it is not for children. The physcographics using Young and Rubicam's theory would target mainstremers and reformers. Mainstreamers as the show are on at a peak time. This specific category of people tends to follow the typical way and do not like media products too much out of their comfort zone. Frozen Planet does educate, inform and entertain its audience. Moving on to uses and gratifications, Blumler and Katz (1974) I believe this documentary would fit into both a personal relationships and surveillance category. Personal relationships because as the show is quite family orientated, it can be used for social interaction of family life. Also, surveillance because Frozen Planet represents weather reports from the Antarctic.

ILL manors FB Insta ect

Ill manors Facebook page
1.     Ill manors have 23639 likes on their Facebook page.
2.     The top of the page promotes the DVD and download of the movie as it is now on DVD





This one appeals to the target audience if mainstream youth who are into pop and British music due to the picture being of the Brits awards.

This picture show the target audience are people who are actors or want to be actors as they are persuading people to join.

This post is for the people who enjoyed ill manors as there is another film out with the same genre and they are promoting it, maybe for a small fee.

This post is a picture of a clip from the ill manors movie which might entice movie watchers that follow the facebook page.

This post promotes the ill manors DVD by allowing people to choose their own case for it; this is a way to get money off the target audience which is youth.



     The music video is a type of synergy as it promotes the ill manors video as well as the song the music video will promote the film as it has the same name.





Ill manors twitter feed

Ill manors used interaction with the audience and retweets by celebrities they would do this by the use of hashtags and tweets.

#illmanors #megamondays #qawards  #legaldownloads  #mustbuy
















They use pictures to make the feed look more eye opening and to make twitter, which is quite word based, into pictures.

The tag promoted the film and target audience as the film would relate to the what they are such as graffiti and these younger audiences would be targeted and this is a way of targeting them in a way in which is something they do and something that interests them.

They promoted the film in the cinemas and DVD by again using retweets of fans and also the cast of the movie so that people could see the cast of the movie and if they wanted to follow them they could as well. 




Ill manors instagram
Ill manors has been promoted on plan personal instagram and is done by pictures of the upcoming movie.



There are no hashtags really due to this being instagram and not twitter.

The picture with him at the each one teach ione program is an example of synergy because he is doing something well, which connotes him as a good person which would make people watch ill manors

The Q plan b also is an example of synergy because it shows an interview with plan b which allows the audience to get to know him better.







Tag London
To summarise, I think these hashtags are a dig at David Cameron’s and the Politicians, furthermore I think it is a dig at the whole of the Uk’s super powers and powerful people. They are disagreeing with what David Cameron says. They want change and they want a different Britain run by different people. I also think they are condoning the riots earlier in the year saying they were good.


2) The campaign allowed people to get talking about the movie. It also shows that they care about the youth voice and will use a typical

there  are links between the ill manors campaign as they are endeavouring to get their messages across. They may be different messages but they are all attempting to send out messages to their viewers. This emanates from the broadcast in where Plan B may have interviews with verbalize shows to magazine articles which is homogeneous to the ill manors campaign as they all promoting the movie and giving you a way of interacting with things to do with ill manors.

 I believe this type of a campaign may be more prosperous that traditional campaigns as it is utilizing Twitter and convivial networking to promote themselves. In today's modern society technology is a paramount asset to the way we live and e media is becoming more and more paramount. So by ill manors utilizing this campaign through twitter and utilizing hash tags they would be targeting a wide target audience due to the fact that e media may be more consequential than broadcast and print nowadays. Withal through Twitter they are able to target a much wider audience as well as the campaign itself being different and unique.



Tuesday 11 March 2014

Ill Manors Twitter and facebook feed











In these ill manors feeds, it shows different things like retweets and competitions, they are all used as a way to entice the audience about buying the album and watching the movie, because if plan B shows everyone that he is a people person this means people would like him more. meaning that he will get more sales.