Frozen planet LR

I believe the audience for Frozen Planet are B-D. As the programmes purpose is to educate, entertain and inform, due to the bbc motto. Because it is on at prime time, people in the E category will be watching reality tv or a soap opera. I believe it targets families as it is a very family oriented documentary, suitable for all ages however the time would suggest that it is not for children. The physcographics using Young and Rubicam's theory would target mainstremers and reformers. Mainstreamers as the show are on at a peak time. This specific category of people tends to follow the typical way and do not like media products too much out of their comfort zone. Frozen Planet does educate, inform and entertain its audience. Moving on to uses and gratifications, Blumler and Katz (1974) I believe this documentary would fit into both a personal relationships and surveillance category. Personal relationships because as the show is quite family orientated, it can be used for social interaction of family life. Also, surveillance because Frozen Planet represents weather reports from the Antarctic.