The left side is dominant and the right side is alternative

Theories

Hypodermic Needle Model

University students looked to see if playing violent video games affects behaviour and actions. The daily mail tells us even for 20 minutes, it can do so. This is relevant to the hypodermic model as it show people are being indoctrinated by the games they play, even if it just for 20 minutes a day.

Two step flow model

This article on Jamal Edwards shows us how he has become a great success and a multi-millionaire from living in the hood and not having very much. He is 23 and is worth £8m by creating SBTV and is a film maker. This article shows us that Jamal Edwards has been influenced by top people such as Richard Branson.

Uses and gratification  

Gratification Theory, made by Katz and Blumer argues that people actively choose their media products based on their needs. Since people make these active choices, the media has less power to influence than previously thought. There are special categories of need gratification Diversion - Escape from routine and problems; emotional release; Personal Relationships - Social utility of information in conversation; substitution of media for companionship Personal Identity - Value reinforcement or reassurance; self-understanding, reality exploration; and Surveillance - Information about factors which might affect one, or will help one do or accomplish something.

Four Four Two

This allows men to get information about football so it could be in the category of surveillance, however it is also diversion as some men look at the gossip.

I use the media to :

Be informed about things going on in the world

To be entertained

To be enticed 

Preliminary exercise task

Evaluation task

For our preliminary task, we had to film and edit a person opening a door, walking across the room and conversing with another person. It also needed to contain match on action, a shot reverse shot and the 180 degree rule.

Our task feedback

WWW:-

We stuck to the brief, and our shots and the 180 degree rule were delivered well. Vijay filmed Mariam and I very well and stuck to the 180 degree rule whilst others failed. We used the story board to help us know what shots and what how we wanted preform the shots, it also added a fluency to are filming causing us to do the majority if our filming in a double lesson, whether that was right or wrong, it was done.

EBI:-

Our transition lacked fluency and any real emphasis, as the transition made it look like it was a very long conversation that lasted hours or even days! Also, our planning was good, but we didn't utilise it to the best of ability causing a lot of spontaneous actions and moves. Looking back on our film in class showed me that some of the shots were out of focus which made our film look quite amateur. The camera movement also portrayed that. Also next time in my pre-production task we need to delegate role as there was a little bit of confusion in who needed to do what and when they needed to do it.

Our film starts off with me walking towards the door and a close up of my shoes there was then match on action which was an extreme close up of my hand on the door opening it. I then was filmed walking towards Mariam with the camera behind me, which made it an over the shoulder shot. There was then an over the shoulder shot from Mariam's shoulder looking at me, this automatically showed the audience that we knew each other and we may be conversing. We hen started conversing and with the 180 degree rule, on paper, everything should have went to plan, but practically, it didn't because of the transitions in our conversation.

Once the conversation was terminated, Mariam was then filmed leaving the room and moving further and further away from the camera which implied that the scene had ended. The editing was quite long as we were cutting a lot of unnecessary shots and scene.

I believe the audience targeted for this production was youth, hence the setting being in a school also the surrounding noise conveyed that.

Overall, I believe our production was good, but it just needed a little more thought going into the filming and editing and a bit more organisation but on the whole it was a good experience and filming and editing was a joy to do and will help me in many more task to come. Also the feedback I got will cause me to take heed on it and try to improve on further task.

Young and Rubicam 4c

Succeeders

Mainstreamers 

                                     

Reformer

Struggler

Explorers

Aspireres                          

                                     

Resigned                          

                                       

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Feedback from test

Test feedback

WWW:-

Started really well and made plenty of good points. I need to maintain it.

EBI:-

Good quality notes will help with the later questions.

Need to work on editing (pace, juxtaposition and slow motion)

More media language.

LR:-

I will work on my media language and editing to allow me to get a better grade. 

Brands.

Nike:-
The Nike brand crosses two of Dyer's groups. Self importance and pride and elite people. As Nike is a sports brand, they include some of the best sports stars in world, such as Ronaldo, Serena Williams and LeBron James and by having people like those wear products like that automatically give us as consumers self pride when we buy those products. Its brand values would be hard work, dedication and determination.


The Nike brand is about working hard and determination.


Elite






Rolex:-
Rolex is in a few of Dyer's groups. Rich lifestyles, Dreams, Successful careers and Elite people. Rolex specialize in high class watches for the upper classes which show that Rolex is about living well and looking good. Rich famous stars where Rolex making it an expensive brand. Its brand values are rich lifestyles because consumers and employees portray that lifestyle. The brand is quite renowned for its passion and love for making watches in the best way possible.


Rolex is about looking good and dressing well


Sophisticated






Ciroc
Ciroc is again a big brand which makes is well known and appealing to different audiences meaning it is in more than one of Dyers' groups for example, it is in rich lifestyles and successful careers and elite people. As Ciroc is large brand it has people who promote the alcohol like Diddy and Rick Ross. Although its is in the category of “rich lifestyle,” Diddy does say “I cannot imagine a Spirit more suitable for commemorating life with family and friends than CÎROC.” This shows that the brand values are wealth and togetherness.


Ciroc is about having a good time whilst looking rich


Celebrity




Volkswagen:-
This is a brand for the working and middle class. The people in the adverts emphasize that. They are usually men with a family which brings me onto Dyer's theory. I think it belongs to the happy families and pride categories. I think pride is a theory this brand takes because the people in the advert are happy with their purchase. I also think that the brand values are contentment and happiness..


Volkswagen is middle class contentment


Happy




Persil:-
Persil is a washing brand that targets mothers and people that do the washing up. The brand values are nature childhood and happy families, I think this because in all the adverts, the kids are playing outside interacting with nature and once the clothes come out of the washing machine its all smiles.
The brand values could be pride in the way you look and no regrets because you can just wash off the stains.


Persil is family friendly and is for mothers with children



Clean 

Mr Bush's feedback

Mr Bush's feedback.

WWW-
-good true or false starter
-good opening PowerPoint
-good research
-very good slide with different logos
-brilliant debate for plenary



EBI-

-less text on each slide
-all stand whilst presenting
-face the audience
-don't just read form the board.

LR-
I think our group did well in regards to our PowerPoint presentation. The substance of our PowerPoint was good, but we lacked a bit of organisation. I spoke quite well and got the class involved and didn't just look at the board.