Plan B TEDx

1.      Plan B’s beliefs are beliefs of disappointment of the main people in England like the government and influential people in England. He thinks that those people haven’t put any effort in trying to transform the youths of today and haven’t given them any outlets of their bad lives they are living in. He believes that we can all give back to the youth of today, whether it is a skill set or just another outlook on life. His values are doing well for yourselves but also help other people that are less fortunate than yourself.  He also believes that the using the word “CHAV” is as bad as using racist abuse as it is a derogatory term used for working classed white youth, which is unfair as they were born into that lifestyle. 

The target audience for the TEDx lecture is white middle classed people in business that are able to give the youth a chance. This would be C2 and B category because C2 are blue collared workers who can give chances like pluming to the youth of England, also C1 type people have qualifications which brings in opportunity and opportunity to give to youth. I think the psychographic groups he is relating to are succeeders, mainstreamers and reformers. This is because succeeders would give something for them to aspire to; the mainstreamers are “normal people” which the youths may aspire to be like. Reformers would relish this opportunity to do something different.

3.      Plan B says the media twist the words of people and just care about the story that will get them money and not the truth. This is shown when he tells the audience the situation that happened when he nearly got turfed from a place he was filming. 
This can be linked back to Cohen’s media theory of moral panic because the media through their negativity have made the public scared and nervous and they see the youth as a threat