Trailer Ill manors

Trailers are used to persuade people to watch a film. It gives the audience a look into the characters playing what roles and it also gives a bit if action to keep us wanting more. It also shows the credits of the people who have had a part to play in the film. Lastly it shows the day its out in the cinema.

Normally trailers are distributed by the studio that made the film. Like “Revolver” distributed “Ill Manors.” It can been shown on websites like “youtube.com” or been shown on adverts. Normally the long versions are on the websites.

Ill manors use conventions such as voice overs via rapping during the film, it also gives a plot summary of the film, the drugs money and power are all shown in the trailer which again makes the audience intrigued by the movie and makes them want to watch it.

 The audience is for youth from about 15- 35 even though the age rating was an 18. It is about the life that a lot of youth find interesting so they would watch it also it is targeted at C1-E psychographs as that is low middle and working class people. The unique selling point is the gritty raw personality of London as an area. Also the jargon used by Plan B makes it appeal to youth. The actors in it are not really people we know like Idris Alba or Asher D due to the low budget of the film.  The narrator’s voice is over-used to make us realise it is his film and he made it. The director is Ben Drew or known to us as Plan B and once the trailers shows that it brings an increase demand for the people wanting to watch the film.

The genre of the film is a British urban drama based in London, so I thought it could maybe be about something like Adulthood, Top Boy, and Bullet Boy etc. I was expecting fighting, war, drugs and money. I think I was right because Ill Manors was just like the other films made by Noel Clarke. The mood was an eerie mood because it always seemed dark. The slow rapping kind of like poetry made the tension increase throughout the movie.  The characters show that known proper actors can’t play the role of street boys when they are not from the street.